Full service, à la carte, or in collaboration with a network of partners, Doug Lester has experience with a broad range of formats, targets and topics. Recent work includes:
- A series of telephone interviews with rheumatology thought leaders to identify emerging opinions and R&D trends in a rapidly expanding area of medical treatment.
- In-person in-depth interviews with PCPs, psychiatrists, pulmonologists and neurologists to gather insights for the positioning of a newly-introduced drug.
- Focus groups with undergraduate and graduate students, overlaid by a series of telephone interviews with opinion leaders in music education, to assist a nationally-recognized music conservatory in refining its positioning and curriculum.
Formats
- Focus groups
- In-depth interviews
- Telephone interviews
- Projective techniques
- Laddering
- Online formats
Topics
- Medical conditions/healthcare
- Pharmaceuticals
- Consumer products
- Snack foods
- Education
- Real estate
- Category insight
- Brand equity
- New product concepts
- Packaging
- Advertising
- Website design and usability
Targets
- Women and men across a range of demographics
- Physicians and researchers
- Young adults and college students
- Educators
- Non-profit leaders
- C-level executives
- High net worth individuals
- Gay and lesbian
Topics for non-profits
- Client needs and satisfaction
- Communication strategies and concepts
- Program and curriculum
- Development and alumni relations
Download a printable bio and description of services.