With more than a decade of client-side marketing leadership under his belt, Doug Lester brings a deep understanding of context and background to qualitative market research. As Executive Director of One-to-One Marketing at Johnson & Johnson and Neutrogena, Doug applied insights gained through innovative qualitative research to develop business strategies, new products and advertising that have driven growth in multiple categories. In addition to marketing and management roles at Avon, Lancaster Group Worldwide and Estée Lauder, Doug has over 8 years of experience working with non-profit organizations.
An engaging moderator and expert interviewer, Doug’s approachable and adaptable style builds trust quickly, allowing him to connect with research participants on a deeper and more meaningful level. Doug’s insightful analysis and reporting yields a high level of practical application addressing clients’ key business decisions.
Doug earned a BA from Yale University in Russian and Eastern European Studies and later completed the dual MBA/MA program at The Wharton School and The Lauder Institute of Management and International Studies at the University of Pennsylvania. Following through on his international interests, Doug has lived, studied and worked in Russia and has also managed global product launches in multiple European markets, the UK and Australia.
Doug is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association, and is a RIVA-certified moderator.
An engaging moderator and expert interviewer, Doug’s approachable and adaptable style builds trust quickly, allowing him to connect with research participants on a deeper and more meaningful level. Doug’s insightful analysis and reporting yields a high level of practical application addressing clients’ key business decisions.
Doug earned a BA from Yale University in Russian and Eastern European Studies and later completed the dual MBA/MA program at The Wharton School and The Lauder Institute of Management and International Studies at the University of Pennsylvania. Following through on his international interests, Doug has lived, studied and worked in Russia and has also managed global product launches in multiple European markets, the UK and Australia.
Doug is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association, and is a RIVA-certified moderator.
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